EPC (Earnings per Click) and ad revenue through websites

   by Manish Shrivastava

in Search Engines    (submitted 2009-06-08)

From a search engine marketing consultant ’s perspective, it is essential to keep a track of the performance of any ad promoted through an affiliate marketing program or any online ad campaign. So, for a successful revenue generating website through ad display, it is important to know the click-details for each ad statistically. EPC or Earnings per Clicks can help to measure the performance of a website in generating revenue for any ad content displayed in the website and subsequent clicks on that ad.

EPC is measured by dividing the total amount spent on an ad by the total clicks made over a definite period and multiply the result by 100. Besides good keywords, an EPC value is also affected by the following factor:

• The display of ads by Google Adsense in a website may depend upon various factors namely context of the ad with the content and theme of the website. On the basis of these factors, ads are automatically chosen by Google Adsense whose EPC value may vary.
• Adsense also checks the quality of traffic and the Page Rank of the site (in terms of the age of the site) before displaying any ad.
• Uncontrollable factors like advertiser’s budget, seasonal demand, course of the campaign, competition etc. may also influence the EPC.

Nevertheless, it is partially possible to get high EPC ads displayed in the website. Some tips are:

Authentic content – The website should have authentic and informative content. Qualitycontent will help to increase the CTR (click-through rate) and thereby attract higher CPC ads. According to experts in Search Engine Optimization, including SEO in USA and any SEO agency of repute worldwide, genuine content is the key to good revenue.

Relevant keywords – The keywords and phrases should be relevant to the overall website. Well-paid keywords may attract ads with better EPC than simpler keywords.

Performance tracking – Performance of keywords and related ads should be tracked and pages should be optimized accordingly. Although SEO skills are not very hard to master, one can take the help of professionals as well.

About the Author

I am the webmaster at www.synapse-consultants.com � a SEO in USA company offering numerous services, such as content management, offshore software development, online marketing, search engine optimization, search marketing, and website maintenance services.