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Use Ad Tracking Software For Name Branding.

  by Anita Khurana

in Internet    (submitted 2008-08-02)

You probably already know that ad tracking software is the 'life-blood' of any successful online business. Knowing exactly where your visitors, buyers and subscribers are coming from can save you boat-loads of wasted advertising dollars.

But, whose name are you branding in your ad tracking links?

If you're using an online ad tracking service, more than likely it'll be their name in your urls. These types of links shout "I'm tracking you!". And nobody likes to be tracked.

Or, if you use an url shrinking service, your ad tracking urls will be disguised behind their name. This leaves a potential visitor wondering what you're trying to hide. You could have a very powerful ad, building anticipation to the very end. Then, BAM! Your link says nothing about who you are or what you're offering them. This is a major 'turn-off'.

Yes it's true, ad tracking urls are generally long, cryptic and just plain ugly. So, you need some way to make them look presentable and click-friendly in any type of advertising situation.

One key ingredient of professional ad tracking software, is the ability to cloak your ad tracking urls to make them click-friendly. With the ability to create good looking ad tracking links containing your name or your company name, you'll see a substantial increase in click-thrus on your ads.

To brand your name while using ad tracking software, simply setup a website with your name (or your business name) as the domain name. Install your ad tracking software on this website. Then track all of your advertising campaigns for all of your products, or affiliate products, from this one location.

By doing this, you can create ad tracking links like the following examples, that look like just another page on your website. And the visitor won't even know they're being tracked.

Now, when you promote something with this type of ad tracking link, even if you don't make an immediate profit, you'll be branding your name. In the future, when you launch a product or run a promotion, your name will be recognized, creating a feeling of trust that would not normally be there, and it will increase your sales.

Plus, other marketers will be more receptive to your joint venture proposals, because they will notice your activity and remember your name.

If you're serious about being successful with your business, start branding your name or your business name in your ad tracking links. And get all the visitors you deserve.

About the Author

For more useful tips & hints, please browse for more information at our website:-
www.jointwebventures.com
www.jointventures.reprintarticlesite.com

EPC (Earnings per Click) and ad revenue through websites

   by Manish Shrivastava

in Search Engines    (submitted 2009-06-08)

From a search engine marketing consultant ’s perspective, it is essential to keep a track of the performance of any ad promoted through an affiliate marketing program or any online ad campaign. So, for a successful revenue generating website through ad display, it is important to know the click-details for each ad statistically. EPC or Earnings per Clicks can help to measure the performance of a website in generating revenue for any ad content displayed in the website and subsequent clicks on that ad.

EPC is measured by dividing the total amount spent on an ad by the total clicks made over a definite period and multiply the result by 100. Besides good keywords, an EPC value is also affected by the following factor:

• The display of ads by Google Adsense in a website may depend upon various factors namely context of the ad with the content and theme of the website. On the basis of these factors, ads are automatically chosen by Google Adsense whose EPC value may vary.
• Adsense also checks the quality of traffic and the Page Rank of the site (in terms of the age of the site) before displaying any ad.
• Uncontrollable factors like advertiser’s budget, seasonal demand, course of the campaign, competition etc. may also influence the EPC.

Nevertheless, it is partially possible to get high EPC ads displayed in the website. Some tips are:

Authentic content – The website should have authentic and informative content. Qualitycontent will help to increase the CTR (click-through rate) and thereby attract higher CPC ads. According to experts in Search Engine Optimization, including SEO in USA and any SEO agency of repute worldwide, genuine content is the key to good revenue.

Relevant keywords – The keywords and phrases should be relevant to the overall website. Well-paid keywords may attract ads with better EPC than simpler keywords.

Performance tracking – Performance of keywords and related ads should be tracked and pages should be optimized accordingly. Although SEO skills are not very hard to master, one can take the help of professionals as well.

About the Author

I am the webmaster at www.synapse-consultants.com � a SEO in USA company offering numerous services, such as content management, offshore software development, online marketing, search engine optimization, search marketing, and website maintenance services.

Track That Ad

  by Bill Carr

in Marketing    (submitted 2007-01-31)

If you're not tracking those ads you send out every day. Then how do you know if there getting seen? Craig Haywood's service called TrackThatAd combines everything you need to succeed online. Every business must advertise.
The more effective your ads - the greater your profits.
So how do you make your ads more effective?

Basically what this is a URL shrunken and tracker,

Membership is free with the option to upgrade, I recommend upgrading for only $49 bucks the benefits are well worth it for the three year membership. For instance the free version is just as good, but if your a paid member the page your promoting thru ad tracking "your shortened URL" the page loads instantly, rather than seeing that "please wait while you are redirected" page. You just tell the ad tracking program to provide you with the tracking URL for http://www.yoursite.com with a code "XYZ newsletter". As simple as that, you just feed in 2 pieces of information. (The beauty of TrackThatAd.com is that you can set these up in seconds).

The system then provides you with a new URL - a tracking URL - and this is the one that you place in the ad.

So now when someone reads that ad and clicks on the new URL they will be taken tohttp://www.yoursite.com and the ad tracking system will register that the click came from your XYZ newsletter campaign.

Lots of promotional tools as a member

* Banners

* Signature lines

* Newsletter ads

* Top sponsor ads

* Subject lines

* Safe list ads

* Solo ads

* Instant buzz ads

* Ultra tracker ads

* Splash pages

Highly recommended, plus when you use there ad tracking system you're promoting Track That Ad on every page you're tracking here is an example of what it looks like

http://click-here-4.info/?i=98523/

About the Author

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